Posts tagged #Three Broomsticks Tavern

Move Over Shirley Temple, Today’s Kids Want Harry Potter’s Butterbeer

With the release of Harry Potter and the Deadly Hallows Part 2, the epic tale of young wizard and his friends comes to a close, at least for now. 

 But have no fear – the fun (and profits) will continue through creative theme park destinations, official interactive websites and a popular new drink, now replacing the tried and true but rather dated Shirley Temple mocktail

First seen in Harry Potter and the Half-Blood Prince, Butterbeer is the beverage enjoyed by Harry, Ron and Hermione at the student popular Three Broomsticks Tavern in Hogsmeade near the Hogwarts School of Witchcraft and Wizardry

When Universal Parks & Resorts created the Wizarding World of Harry Potter in Orlando, Florida, they asked Vice President and Corporate Executive Chef Steven Jayson to create the beverage which had, to that point, only been described by J.K. Rowling in her beloved magical mystery series. 

Yet, even for a culinary magician such as Chef Jayson, there are always restrictions, the boundaries of reality (and copyright). And this time they were set by none other than J.K. Rowling herself.

Rowling (in agreement with Universal Studio) required that the chef’s future creation contain no butter or other dairy product. And though this might seem a contradiction, the decision was based on a concern for any children with a lactose intolerance. In addition, Butterbeer was to be made using only real sugar, not corn syrup.

Beginning in 2008, Chef Jayson and his culinary team spent four plus months creating Universal Orlando’s version of Butterbeer. It took over 15 tries before the chef and his team stepped back and smiled knowing they had achieved the exact feel and flavor described by Rowling.

The resulting beverage has a butterscotch flavor base with a foaming head.  And though the brew served within Orlando’s Three Broomsticks Tavern is a carefully guarded corporate secret, here is an absolutely nonofficial mockup of the final flavor:

Blend and heat together only very briefly ¼ cup butterscotch syrup and ¼ teaspoon butter. Cool slightly and add 1 cup cream soda or club soda. Stir carefully. Add a dash of salt and vinegar to taste. Top with a head of frothed whipped cream.  Can be enjoyed hot or cold as well as a flavor base for ice cream or icing.

Simply magical! Children love it as will adults, especially with a bit of rum added, but only if Dumbledore, Hogwarts’ Headmaster, approves!

May magic continue forever - especially in the kitchen! 

Your Culinary World copyright Ana Kinkaid/Peter Schlagel 2011


Post Note: If you doubt the influence of the "Harry Potter Effect", just consider that the film brought in over $169 Million USA dollars during the first stateside weekend showings alone! (The previous top revenue holder, The Dark Knight, ranked in at a mere $150 million USA dollars).

And that's not counting what the DVD sets of the complete Harry Potter series will bring in as 25% of the audience are purchasers between the ages of 18 and 34! They must be happy at Hogwarts! That's going to buy a lot of Butterbeer for everyone!